Privacy policy
1. Who We Are
Vellast Beauty CO. is a trading name of Stuarte Sharpe General Ltd, registered in England and Wales, with a registered address at 67 London Road, Brighton, England, BN1 6UX. We operate the website vellastbeauty.com and sell beauty and electronics products to customers in the United States and the United Kingdom.
We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the California Consumer Privacy Act (CCPA) where applicable. For all privacy enquiries, contact us at contact@vellastbeauty.com.
2. Data We Collect
Personal Information: Full name, email address, billing and shipping address, phone number (optional), and payment information (we do not store full card numbers).
Transaction Data: Order history, product details, quantities, values, and records of refunds, returns, or exchanges.
Technical Data: IP address, browser type, device type, operating system, and pages visited (collected via cookies and analytics tools).
Communications Data: Emails and messages sent to our support team, and any reviews or feedback you submit.
3. How We Collect Data
- Direct interactions: When you create an account, place an order, subscribe to our newsletter, or contact our support team.
- Automated technologies: Cookies, pixels, and analytics tools that collect technical and behavioural data as you browse our website.
- Third parties: Payment processors, shipping carriers, and analytics or advertising providers who share data with us in accordance with their own policies.
4. How We Use Your Data
- To process, fulfil, and deliver your orders
- To manage returns, refunds, exchanges, and warranty claims
- To send order confirmations, shipping updates, and customer service communications
- To send marketing emails or promotions (only with your consent — you may opt out at any time)
- To improve our website, products, and customer experience
- To comply with legal obligations and detect or prevent fraud
5. Sharing Your Data
We do not sell your personal data. We may share data only with trusted third parties as necessary:
- Payment processors (e.g., Stripe, PayPal) for secure transaction handling.
- Shipping carriers for order delivery.
- Analytics providers (e.g., Google Analytics) to understand website usage.
- Email service providers for transactional and marketing communications.
- Legal authorities where required by law, court order, or regulatory obligation.
6. Data Retention
- Order and transaction records: up to 7 years (UK legal and tax compliance requirement).
- Account data: for the duration of your account, plus 2 years after closure.
- Marketing consent records: until consent is withdrawn.
- Customer service communications: up to 3 years.
7. Your Rights — UK (UK GDPR)
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you.
- Rectification — request correction of inaccurate or incomplete data.
- Erasure — request deletion of your data where there is no lawful basis for retention.
- Restriction — request that we limit how we process your data.
- Portability — receive your data in a structured, machine-readable format.
- Object — object to processing based on legitimate interests or direct marketing.
To exercise any of these rights, email contact@vellastbeauty.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
8. Your Rights — USA (CCPA)
If you are a California resident, the CCPA grants you the right to:
- Know what personal information we collect and how it is used.
- Request deletion of your personal information (subject to legal exceptions).
- Opt out of the sale or sharing of your personal information (we do not sell personal data).
- Non-discrimination for exercising your CCPA rights.
To submit a privacy request, email contact@vellastbeauty.com with the subject line "Privacy Request". We will respond within 45 days.
9. Data Security
We implement appropriate technical and organisational security measures to protect your data, including SSL/TLS encryption, secure payment tokenisation, restricted internal access controls, and regular security reviews. We will notify affected users of any data breach as required by applicable law.
10. Children's Privacy
Vellast Beauty CO. is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have done so, please contact us immediately at contact@vellastbeauty.com and we will delete the information promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via the website or by email where appropriate. The effective date at the top of this page will always reflect the most recent version.
12. Contact Us
For privacy-related questions or requests:
Stuarte Sharpe General Ltd
67 London Road, Brighton, England, BN1 6UX
Email: contact@vellastbeauty.com